What is branding? Why does it matter? How does branding make a real difference in the value of my business? What's are the goals of an effective brand strategy?

The difference between business coaching and classical strategy. Coaches are experts in their own field, classical strategy inspires me to be a learner and reminds me I don’t have all the answers. It emboldens me to ask questions and aids me in being a good listener.

Should you design your own website? I don't know, should you cut your own hair? The answer might surprise you. A simple thought exercise to practice symmetry of logic.

Mission and vision can be a little bit confusing. What's the difference? How do they fit together? Why do you need both? What's the point of one versus the other? Do you have to have a separate mission statement and separate vision statement?

I really like this question because every time I answer this question it gives me a chance to do two things I enjoy: the first is inform people and the second is encourage people to think in a new way. And the simplest answer I can give to this question is...