The Value of Branding

February 5, 2018
by
Chris Fikes

What is branding? Why does it matter? How does branding make a real difference in the value of my business? What's are the goals of an effective brand strategy?

Why I Don't Coach

January 30, 2018
by
Chris Fikes

The difference between business coaching and classical strategy. Coaches are experts in their own field, classical strategy inspires me to be a learner and reminds me I don’t have all the answers. It emboldens me to ask questions and aids me in being a good listener.

The Continuum - DIY Website or Hire A Designer

January 22, 2018
by
Chris Fikes

Should you design your own website? I don't know, should you cut your own hair? The answer might surprise you. A simple thought exercise to practice symmetry of logic.

What's the difference between mission, vision & values?

January 16, 2018
by
Chris Fikes

Mission and vision can be a little bit confusing. What's the difference? How do they fit together? Why do you need both? What's the point of one versus the other? Do you have to have a separate mission statement and separate vision statement?

How much does a logo cost?

January 15, 2018
by
Chris Fikes

I really like this question because every time I answer this question it gives me a chance to do two things I enjoy: the first is inform people and the second is encourage people to think in a new way. And the simplest answer I can give to this question is...

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